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Lee Okubo

  1. Redefining SNS: The Leaders in Dip Powder

    Redefining SNS: The Leaders in Dip Powder
    Founded in 1990 by Joe Nguyen, Signature Nail System has been the leading dip powder brand within the nail industry for over 25 years and counting. Our hard work and dedication to creating innovative products with both health and beauty in mind has helped us become a household name. So much so that both consumers and nail techs have begun referring to any brand of dip powder as “SNS.” However, all dip powders are not created equal. At SNS we are extremely proud of our name, and as a brand, we want to share what sets SNS dip powders apart from other dip powder brands. Nail Health is our Top Priority - While we pride ourselves on our...
  2. Get Beach Ready Nails With SNS

    Get Beach Ready Nails With SNS
    With warmer weather upon us, beach days are in the near future which means open-toed shoes, and a chance to show off those stunning pedicures. However constant sun exposure, swimming, and gritty sand can do a number on your nails resulting in chipped polish, rough feet, and yellowing nails. The good news is that there are some things you can do to ensure your pedi is always in tip-top shape. At SNS, we pride ourselves on healthy, beautiful nails and are always creating innovative products to ensure your nails are always looking their best. Here are some of the best insider tips and products to keep your nails looking flawless all summer...
  3. How to Fix a Chipped or Broken Nail

    How to Fix a Chipped or Broken Nail
    If you’ve ever been victimized by a chipped nail, raise your hand. A chipped nail on a beautiful manicure can really be a buzz kill. Luckily, no matter how big or small, there’s no need to let a chip completely ruin your mani. Here are some expert tips to fix a chipped nail, prevent it from getting worse, and keep your nails looking flawless and beautiful. Minor Chip A small chip definitely doesn’t need to be the end-all-be-all. However, a small chip has the potential of getting worse. If you have a minor chip in your mani simply file away the chipped part to a smooth finish and apply a chip-resistant top coat remembering to seal...
  4. Why You Need MasterMatch Gel in Your Salon

    Why You Need MasterMatch Gel in Your Salon
    One of the most commonly requested nail services today is a gel manicure. It's virtually chip-free, lasts up to 14 days, and there's zero drying time required. However, a common issue in the salon is when a client wants gel on their hands but conventional polish on their toes and wants to find the perfect color match. When mixing brands and products it can be incredibly hard to find a close match, much less an exact one. You may spend a ton of time searching through your colors and once applied, they don’t look similar at all and your client leaves unhappy. It's a Perfect Match! That’s why at SNS we’ve created the perfect solution...
  5. Finding the Perfect Nude Polish

    Finding the Perfect Nude Polish
    One of the most fun parts of getting your nails done is choosing the color. From bolds and brights to pastels and glitters, theirs always a shade to suit or style or mood, and the options are endless. However, at SNS, we think nude is one of the most underrated colorways when it comes to your nails. It literally matches any outfit, camouflages chips impeccably, can elongate your fingers, and will never go out of style. However, finding the perfect nude can be easier said than done. A nude that looks good on your BFF may not look great on you. The right shade of nude all has to do with your skin tone. For a flawless nude mani, it’s...
  6. Fall Nail Trends You Need to Try for Your Next Mani

    Fall Nail Trends You Need to Try for Your Next Mani
    When the weather and the leaves begin to change, it’s time to change your nail color. While we love summer, we fall hard for fall. Get your boots and jackets ready, it’s officially time to swap out those summer brights for rich, moody fall shades to go with that sweater weather and seasonal latte you’ve been waiting for. For the ultimate fall fashion, check out all the nail trends we love this season and all the SNS products that will help you get the look. Pumpkin Spice Photo Credit: @chezdaye on Instagram If you’ve been waiting all year for a pumpkin spice latte, raise your hand. It’s the quintessential drink of the season...
  7. Expert Tips for Creating a Flawless Dip Powder Mani Every Time

    Expert Tips for Creating a Flawless Dip Powder Mani Every Time
    It's a no-brainer why dip powder is all the rage as of late. A dip powder mani has the flexibility of gel, the durability of acrylic, lasts over two weeks, and when applied correctly, won't harm your nails. At SNS, we love to share our expert tricks of the trade to ensure you achieve a salon-worthy mani every time. Whether you're a nail tech who wants to refine your technique or a DIYer using our dip powder nail kit, here are some expert tips for creating a flawless dip powder mani that lasts. Stay Away From Water Water is your enemy when it comes to a flawless dip powder mani, as it can result in super long drying times and an uneven...
  8. Get the Ultimate At-Home Pedicure with SNS Pedi Pack

    Get the Ultimate At-Home Pedicure with SNS Pedi Pack
    At SNS we’re continuously working hard to advance our product lines and give our customers the best nail experience possible while prioritizing the health and beauty of their nails. With summer in full swing, we’re proud to offer the latest product for creating the ultimate pedicure - the SNS Florida Pedi Pack. Available to both nail techs and DIYers, the Pedi Pack comes in four perfectly portioned alluring formulas to suit any mood - Orange, Olive Oil, Rose, and Lavender. With the SNS Pedi Pack, you can take your DIY pedicure to the next level, rivaling any professional pedicure. Each Pedi Pack comes with four products to create a...
  9. Must-Have Summer Nails

    Must-Have Summer Nails
    With summer upon us and the weather heating up, it's time to bring out those open-toed shoes and show off that pedicure - and while you're at it, a summer mani to match. When it comes to the perfect summer nails, the brighter the better is our motto. Beautiful brightnails can enhance your tan, giving your skin a gorgeous summer glow.One thing to keep in mind -- beach walks through the sand and regular dips in the pool or sea can definitely wreak havoc on that flawless summer mani, causing it to chip or peel. To ensure those summer nails last through your holiday and long, lazy days at the beach, opt for dip powder that can withstand the...
  10. The Complete Guide to Salon Reviews

    The Complete Guide to Salon Reviews
    At SNS, we’re committed to supporting salon owners and nail techs in their business just as much as we are to providing superior nail care. Prioritizing reviews is essential for the success of your business. Learn why customer reviews are so important and how to successfully manage them to grow your business, boost sales, and get more customers into your salon. Customers can leave reviews on Google, Yelp, and more recently Apple Maps. Common and Less Known Reasons That Reviews Matter Build Credibility Studies show customers trust online reviews just as much as personal recommendations, making them crucial to the success of your...
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