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Lee Okubo

  1. Expert Tips For Promoting Your Salon With Google Business Profile

    Expert Tips For Promoting Your Salon With Google Business Profile
    Your Google Business Profile is crucial for creating an online presence and ultimately, to the success of your salon. Google is often the first place customers will go for up-to-date information about your business. Your profile not only provides customers with important information about your salon, but a good Google Business Profile can improve your ranking, maximizing your salon’s visibility on Google. Follow these expert tips to optimize your listing, promote your salon business, and bring more customers into your salon. Why It’s Important Creates an Online Presence - Because Google is often the first place people will search...
  2. The Hottest Nail Art for Your Next Music Festival

    When the weather begins to heat up, so does festival season -- the time of great music line-ups, a lot of laughs, and more recently, super cool outfits. While you may have your festival ensembles pinned and saved in your phone or already meticulously placed in your closet, one thing you shouldn't overlook is your nails. And when it comes to festival nails, we say, the bolder the better. Because when things get a little muddy and a lot of sweaty, a bold mani somehow makes everything look a bit more put together. From retro florals and tie-dye to mini mushrooms and the perfect touch of glitter, here are the hottest nail art ideas for your...
  3. Say Yes to These Wedding Nails

    Your wedding day is definitely one of the most major events of your life. While incredibly exciting, it also often comes with heaps of stress. From deciding on the guestlist and the band to finding the perfect venue and the perfect dress, there's a lot to consider. And when all eyes are on you when that special day comes, you want to make sure you're looking your best from head to toe. While the dress most definitely reigns supreme, your nails should look flawless too. When it comes to wedding day nails, you're going to want to show off that ring so it's crucial your nails are immaculate, healthy, and beautiful. A chipped manicure or an...
  4. The Best Nail Colors For Every Skin Tone

    The Best Nail Colors For Every Skin Tone
    The great thing about nail polishes is that there are really no rules. You can choose whatever color of nail polish your heart desires depending on the season or your mood. However, choosing the right shade of polish that works best with your skin tone can really make your manicure pop and flatter your skin. From deep skin tones to fair ones and cool undertones to warm, there’s a variety of colors and shades that can be super flattering. If you’re on the hunt for your next favorite nail polish, lucky for you we’ve done the dirty work for you. Once you figure out if your skin tone is warm, cool, or neutral, continue reading below for...
  5. Spring Has Sprung: Top Nail Looks This Season

    Spring Has Sprung: Top Nail Looks This Season
    With the weather warming up, the sun shining, and the flowers beginning to bloom, we can be sure, spring has sprung! Which means it's time to ditch those dark, moody winter manis, along with that gloomy weather, and switch them out for fun, spring colors! From the prettiest pinks and pastels to floral and fruity nail art, we've curated some of the cutest nail art trends to try this season. Here are our top nail looks for spring to get that insta-worthy manicure! Try our gel nails Healthy Gelstar to recreate these looks. Pretty Pastels Photo Credit: @overglowedit on Instagram Soft pastels are perfect for spring, and the good news is,...
  6. What Your Nail Shape Says About You

    What Your Nail Shape Says About You
    When it comes to your manicure, there’s a bit more to it than just choosing a color or which type of manicure -- your nail shape is just as important. From a classic round to a daring stiletto, your nail shape can completely change the mood of your mani, and it also can say a lot about your style and even your personality. However, nail shapes are not necessarily one size fits all. Some nail shapes can elongate and slim your fingers while others can make them look shorter or wider. and some may be more low maintenance than others. The perfect nail shape for you may depend on your personal style, lifestyle, and the shape of fingers and nail...
  7. SNS at Home: Our New “At Home” Service Product Line for the DIY Shopper

    SNS at Home: Our New “At Home” Service Product Line for the DIY Shopper
    When you visit the SNS website today, you quickly discover it’s organized into two separate sections: one for DIY (at home) nail enthusiasts, and one for beauty professionals. People often ask us: “Why?” So let’s take a look at how the new site came about, and why everyone is getting a better, more tailored service as a result. A Passion for Health It all starts 30+ years ago, when salon owner Joe Nguyen launched SNS to give women healthy and beautiful nails. He created SNS to protect women from the harsh chemicals common in so many nail products. To this day, our goal is that after every SNS application, your nails should be...
  8. The Sweetest Nails for Valentine’s Day

    The Sweetest Nails for Valentine’s Day
    The most romantic day of the year is upon us and love is in the air, which makes it the perfect excuse to get a festive manicure. If red was your go-to color for the holidays, you’re in luck because it’s also the official color of Valentine’s Day. From the cutest hearts to pink and red block colors and romantic french tips, here are some of the sweetest Valentine’s Day nails to get you in the mood for a day of love. Outlined Pink French Photo Credit: @amyle.nails on Instagram If you hadn’t noticed, modern takes on the classic French manicure are trending right now. To get insta-worthy V-day nails, get inspired by this...
  9. Nail Art For Men is the Coolest New Trend

    Nail Art For Men is the Coolest New Trend
    Beauty trends come and go, but one we’ve seen a lot of lately and think it will be here to stay indefinitely is nail art for men, also recently dubbed as the "man-icure." While the men’s manicure isn’t something necessarily new, as we’ve seen it in the past on celebrities like David Bowie, Mick Jagger, and Kurt Kobain, the trend rarely made its rounds outside the world of rockstars or the grunge and goth subcultures. Now, freshly polished fingers are being seen on just about any man and maybe soon, every man. A trend that was once seen as a badge of rebellion is now showing up on men from every space, from Brad Pitt to your average...
  10. Why You Should be Using the Nutri-plus™ Line in Your Salon

    Why You Should be Using the Nutri-plus™ Line in Your Salon
    Over the past 30 years, SNS has produced an unrivaled array of colors, dip powders, and gels, radiating with richness and depth. At SNS, we believe health goes hand in hand with beauty -- and with SNS Nutri-Plus™system your clients can have both. Our commitment to healthy, beautiful nails has led us to this innovative system unlike any other in the industry. This includes dip powders, gels, and bases and sealers loaded with powerful, nutrient rich ingredients to nourish the nail beds, promote healthy growth, and ensure a beautiful, long-lasting finish. It's imperative that you use our bases and sealers when applying the Gelous Color dip...
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