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Lee Okubo

  1. SNS's Ingredients Explained: Our Commitment to Healthy, Beautiful Nails

    SNS's Ingredients Explained: Our Commitment to Healthy, Beautiful Nails
    Reading the ingredient list on your products and cosmetics can seem complicated and many of us may not actually know what those words even mean. Unfortunately, many of the nail products you have at home may contain harmful ingredients and toxic chemicals that can cause an array of health issues, especially with prolonged use. That's why it's so important you know what's in your products and what you're actually putting on your body. The good news is, SNSbelieves health is as equally important as beauty, and our mission has led us to create an innovative dip powder system, SNS Nutri-Plus™, which makes nails not only beautiful but stronger...
  2. How to do a French Manicure at Home

    How to do a French Manicure at Home
    How to do a French Manicure at Home You no longer need to book in at the salon to get a gorgeous French manicure. With the SNS French Manicure Dip Powder Kit, giving yourself a beautiful, professional-looking French manicure at home has never been easier. The kit provides everything you need to get started. Carefully follow the instructions below to create a flawless Dip Powder manicure that can last 2+ weeks! Prep Your Nails Before applying a dip powder manicure, it's important to prep your nails to ensure the product goes on smoothly and will last. Remove any nail products from your nails. If you currently have gel or dip powder on...
  3. Internet Marketing Tips for your Nail Salon

    onlinemarketing-yoursalon
    When you’re a small business owner, the marketplace can sometimes seem like a desert: desolate, dry, and a little unfriendly. It’s hard to build a client base, and marketing isn’t as straightforward as we all wish. Salon owners, though, have it a little easier. What salon owners sell is confidence itself. People want to look good, because when they look good, they feel great. To say your salon’s services sell themselves might be a bit of a stretch, but you have an advantage, and the groundwork is already laid out before you by scores of other salon owners and marketing professionals who have been there, done that, and came back with...
  4. How to Make Your Manicure Last Longer

    black nails
    Spending a good chunk of your hard-earned money on a manicure in the salon, (or time spent, if you’re a DIYer) only to have it chipping or peeling within a couple of days is pretty upsetting. Of course a mani isn’t forever, but we all want our manis to last as long as possible. Here are some tips that will ensure your manicure can remain intact for much longer. Use High Quality, Nourishing Products Nails that are weak and brittle tend to break and split more easily, which in turn can really ruin your manicure. Keep your nails at their optimal health and your manicure looking its best by using high quality products. SNS prides...
  5. Our Aspen Nights Collection: Holiday Ready Nails

    aspen-nights
    Aspen Nights: Holiday Ready Nails With winter approaching, give your clients’ nails a luxurious holiday with Aspen Nights, the luxe new SNS dip powder collection of 24 festive colors, inspired by America’s swankiest winter resort town. At SNS, we provide the finest grain dip powders, producing the richest colors that not only look beautiful, but are formulated with our Nutri-Plus System which provides vitamins and nutrients to nourish the nails with every application. “SNS is passionate about color creativity, and with ASPEN NIGHTS we’re proving once again that the healthiest nails can also be the most beautiful,” says SNS CEO,...
  6. How to Prevent Your Nails From Breaking

    nail care
    The frustration of spending time on a professional or at-home manicure only to have a nail break shortly after is maddening. The culprit? Dry, brittle nails are almost always the reason. If you find your nails are constantly breaking, don’t dismay — there are a few lifestyle changes that will ensure your nails stay healthy and strong, reducing the chances of breakage. Continue below for the best tips for optimal nail health, as well as which habits to break, so your nails won’t. Diet If you weren’t already aware, the nutrients we put into our bodies have a direct link to our outward appearance — including your hair,...
  7. The Tried and True Classic: The French Manicure 

    classic french manicure
    Nail art trends have come a long way and the effects can be amazing, but one thing’s for certain -- the French manicure is timeless, and it’s definitely not going anywhere. Contrary to what you may think, the French manicure was first coined in America, not France, by Jeff Pink in 1970s Hollywood. The flesh colored polish and elegant white tip proved to be the perfect solution to seamless transitions for wardrobe changes. Pink then took this essential nail look to Paris to use on models in fashion shows. On his return, he called it the French Manicure. When it comes to the classic French manicure we all know, we’ve seen a lot...
  8. Fall Nail Ideas You Need to Try

    Fall Nail ideas
    When the weather starts to cool down and the leaves begin to change, it’s time to change up your mani. — Bring back some of the season’s classics with dark, rich colors and warm earth tones or try out one of the new unexpected trends for fall. From bold colors to seasonal nail art, the creative possibilities are endless. If you don’t know where to start and you’re in need of some inspiration, here are ten of our favorite fall manicures we’re falling hard for. You just may end up trying them all. 1. Monochromatic Orange Mani Photo Credit: @luxenailsbeautytelopea on Instagram If Pumpkin Spice latte were a nail...
  9. Spotlight on DOLO-Marble Nail Art

    Spotlight on DOLO-Marble Nail Art
    The hottest new trend in nail art is marble nails, and we can be sure we aren’t the only ones that think that. DOLO Marble Nails was rated as Best New Product by Nailpro Magazine’s 2020 Readers’ Choice. Create a stunning, one-of-a-kind mani that looks uber professional and worthy of a double-take with SNS DOLO Instant Marble products. Here’s why you need to offer these manicures in your salon ASAP. It’s Easy to Use As a technician, you probably have regulars hooked on your professional-looking nail designs, but with DOLO Instant Marble Nails by SNS, you can easily create the advanced styles with very little effort. You can...
  10. How to Safely Remove Dip Powder at Home

    dip powder removal
    Dip powder manicures are incredibly popular right now, and we totally understand why. Besides for its simple application and zero drying time, it can last longer than other manicure methods on the market. With proper care, a dip powder manicure will last 2 weeks, and often longer. Because of its strength and durability, dip powder manicures need to be properly removed to avoid damage and breakage. When it’s time for a fresh manicure, it can be tempting to pick at or force off the old dip powder manicure, but by doing so you can actually peel off layers of your nail. This can cause damage to your nail beds, making your nails weak...
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